- 7 teams to start with (order of play was drawn randomly)
- 3 elimination rounds
- Exceedingly fast paced, with continual interjections and interrogations by the customer (Smokey Ladder)
- Audience is in charge of voting teams off at the end of each round (a very tense moment for contestants, scored by a high-tech clapometer)
- Round 1: 7 teams (prepared models, 3 minute direct pitch to Smokey Ladder's brief)
- Line up, questioning of teams by Smokey Ladder, clapometer
- Round 2: 4 surviving teams (new scenario requiring on the fly modeling, under 5-10 minute time pressure)
- Line up, questioning of teams by Smokey Ladder, clapometer
- Round 3: 2 surviving teams (new scenario requiring on the fly modeling, under immense time pressure and with surprises)
- Line up, questioning of teams by Smokey Ladder and IronFist, clapometer
- Extremely coveted certificates presented to all participants, runners up and winners
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Why is this website pink? Well, it's a good color for models: Exhibit A; Exhibit B.
